Details

Market opportunity or problem you are solving.

Our main  (the)objective in this idea is to cater services to the people at (for) their  (convenience)finger-tips by designing an app(click n fix) for them. Click n fix would have an all-inclusive approach to cater to the daily life services required in their lives. These services include provisions of electrician, plumber, house maid, car wash, carpenter, teacher, interior designers home cleaning weddings and events beauty salon at home yoga trainer at home  make-up artist and tailors etc. click n fix would have a free download and availability would be at all times. People can easily avail all these services at their door step within a few minutes, sitting at home, without moving a single step by doing some clicks only.

There is great market opportunity for this concept because it strikes at the heart of people’s needs. The services provided are not of luxury items but basic necessities which are a requirement for all. (it is not a novel concept as we already got competitors in the market)There are few existing websites who provide some form of these services. This includes a website by the name of “Mazdoor online” and "forimazdoori". The named  has little market value because most people have never even heard of it. It is neither popular which can be displayed by the fact that it has only had a hundred downloads and only exist in karachi . The true success of any app lies in it being easy-to-use and its marketability which is lacking in the ‘Mazdoor online’  . Therefore, the market opportunity is immense for this website.

The problem we are solving is a societal one. People are so (stuck) busy in their lives that the core issue is how to get the best quality services in the least time. Every individual needs a tailor, house-maid or for daily domestic issues such as electrician, plumber or carpenter. These are available in local markets but bring with them their own kind of issues. The market system in Pakistan displays that the local shops have a quality problem and no insurance of the job having been performed well.

“big idea” involved in this solution:

This would bring a revolution in the daily life experiences of individuals. The services provided are of daily needs which are necessities rather than luxuries (items). It would bring a market change where (people can devote their time and energy to more productive job than to do mundane task of finding an electrician to fix a plug etc.) everyone can have any urgent issue such as the need of a plumber or an electrician. They need not make several phone-calls, go out to the market or wait for the desired person to come. This app also has an edge because it gives reliability and guarantee of expertise to the user. The employed people of this app have thorough back-ground checks on them and they are experts in their field. The guarantee of their service is provided by the app management itself.

The app is available to anyone with a smart phone. According to the Pakistan Telecommunication Authority (PTA) report of 2016 there are over 40 million smart phone mobile users in Pakistan. This means the market of this app extends to all these house-holds throughout the country. Pakistan is increasingly becoming digitalized and with that new markets and entrepreneurial services need to be provided to cater to the fast-paced life. Time management and quality of services is the top most priority for any customer which will be provided by this app. Services such as domestic helper, tailor, electrician, carpenter and plumber are every day needs of all people.

The other big change to be brought by this app would be employment generation. Unemployment is a common issue in Pakistan especially with the population boom in recent years. There are more educated people than ever before but the existing job market cannot cater to all of them. It has especially been hard for the skilled labour in the country due to several problems such as inflation and load shedding which affects the work of skilled labour. This app would provide the right environment and job security to all the skilled labour. They will no longer be lone workers seeking for customers but working on a platform which gives them the job financial security of receiving a healthy sum of monthly income.

It will also be great economic drive for the female labour-force which is skilled at any chores such as sewing or cleaning (or nurturing by training and counseling your child) etc. They will be provided the right training before being sent to deal with the customers. The people in the labour force will no longer have to negotiate or bargain with customers as it often displayed in the common market places. Their job contracts and commitment is only with the app management thus the work-force only needs to do their best job to satisfy the customer. Also, special safe company cars would be provided for our skilled employees that will take them to the location of the customers and bring them back. The  services of our app would be dealt with thorough professionalism.

There are many international apps which cater to the similar services in their own countries. The three apps are names ‘Joboy’, ‘Urban Clap Services’ and ‘Bro4U’. Joboy and Bro4U are Indian based companies thus there are international (business) models available for this form of catering services. These companies’ success models can be studied. The success of this application seems more because there is a precedent for them in South Asia with proximity to Pakistan. India is also a developing country with fast changing needs for the urban market. Therefore, the success of our app seems more likely and more viable because there are practical examples available of it. Losses can be minimized and further avenues can be generated by keeping in view the local sectors of our country. At the end I would say that if we apply it to our own self, what would we prefer in our daily routine life, to have all these services on a single click to our door step or we would like to spare our time to go to market, find such person, do negotiations and even after that, most of the times we don’t get our satisfaction level regarding such issues.

So, according to my approach, it’s really a great opportunity I had been trying to explore.